From my understanding, a fashion show is an art show involving design, art, performance, music, and beauty. Nowadays fashion shows/designers are also working with different types of technology, in order to enhance visual effects and create a sense of impact. The most important thing in the show is no longer only the clothing and the models, but instead its about the whole "performance."
Below is fashion designer Hussein Chalayan's 2007 spring/summer collection. This stunning show successfully conveys the cooperation of new technology and fashion design - and this is 4 years ago. Hopefully there will be more efforts like this again
To see more about Hussein Chalayan's work, go check his website and blog.
Technology can be found in fabric/clothing/costuming outside of the runway as well. For the costuming of Michael Jackson for his "This Is It" show, he was going to wear an outfit able to light up with any RGB color that could pulse/dance to any rhythm.
Technology can now be found in mainstream fashion as well in products like this year's line by Uniqlo called HEATTECH - "Clothes that create and retain warmth" and Columbia's Omni Heat Jackets. Both are winter weather clothes, Uniqlo's clothing creates it own warmth (for a shockingly low price - never heard if these actually work) while Columbia's jacket amplifies warmth from your body using small reflective dots. This commercial below was part of their campaign this past winter.
Showing posts with label technology. Show all posts
Showing posts with label technology. Show all posts
Thursday, March 24, 2011
Be Passionate - with the details
Brilliant video concept and execution by Hollerado. I love the idea of humans creating the basic pixels of the video and just think how long it must have taken to get all this choreographed. The whole video is a single continuous shot. While shooting the video, Americanarama was slowed down by 400% in order to give the 24 stage hands enough time to complete all of the sequences, meaning Hollerado performed their song four times slower than its normal rate, taking thirteen minutes to complete the entire video in one take.
This video reminds me of another project I've seen that uses a similar but more advanced idea. In August 2010, The Standard Hotel in NYC was taken over by an installation, funded by Target, and created by Mother NY & LEGS. The (in)famously clear glass floor-to-ceiling windows of the hotel reveal an extremely complex light show with dancers in the rooms as well.
For a longer version showing the whole show, watch this video.
Thanks to Eric for showing me the music video & more info on the video found here.
Tuesday, March 22, 2011
Be Passionate-the future technology?
How to hack video screens on Times Square by YouTube user BITcrash44
This guy hacked the screens in Times Square with this crazy technology. Well, at least it seems like he did. No one seems entirely sure if its real or fake, but millions of people have checked out the video for themselves. Racking up 2.8 million hits in just over a week, this guy has certain gotten people interested. He recorded himself on an iPhone and then was able to link to the video feed on his phone using some little device that has the ability to take over any screen it is near. It certainly is an interesting use of technology and a pretty brilliant way to introduce it - theres no bigger stage for jumping around on video screens than Times Square.
Read more:
Video screenshot by Eric Mack/CNET
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