Passion can be revealed through color. When truly loyal and passionate sports fans support their teams with thousands of other fans all wearing the same color, something powerful happens. A simple red tshirt becomes something more when 80,000 other people are wearing the same colored shirt.
Below, teams knows for hyper loyal fans show support through color. Nebraska in red, Clemson in orange, LSU in yellow, Penn State in a whiteout & UK in blue.
Colors are used to show passion and support outside of the world of sports as well - pink for breast cancer research or yellow for Livestrong, etc. The possibilities are endless.